Trend-led
On top of new market trends worldwide.
About us
Pure Envy – Pure Attitude
A younger generation, taking hair to the next level.
Founded by Janine Theron, Gerome Cooke and Melanie van Schalkwyk in 2009; a younger generation that is willing to take the professional hair industry to the next level.
Pure Envy Hair Cosmetics is a sister company of Icon Hair Cosmetics which focuses on trendy, funky and new innovations in the professional hairdressing market.
Pure Envy manufactures proudly South African trendy products as well as importing hot new trends from all over the world.
Pure Envy Cosmetics strives to be on top of all new market trends worldwide and to become a leading trend setter in the professional hair industry.
Trend-ledProudly South AfricanProfessional only
Proudly South African
Locally manufactured, salon-tested formulas.
Professional only
Made for stylists, by people who love the craft.
Our partner
About Artistique
Artistique Nederland B.V. is an innovating and dynamic company based in Deventer in The Netherlands, established in 1995 by two brothers, Paul and Willy Göbel.
The two brothers are hairstylists and still own several hair salons. They founded their company because they wanted to make the best products for hairstylists.