Professional hair cosmetics
PureAttitude.
DiscoverPure RoseKwik SilverDe-Frizz-ItLiquid GoldPure Length
Trendy, funky and new innovations for the professional hairdressing market – made proudly in South Africa.
ShampooConditionerSulphate-freeHair growthStylingBleachStraightening
Salon professionalProudly South AfricanSince 2009Pure Attitude
Hair in motion
Movement is the new shine
Formulas that leave hair soft, glossy and full of life – from the basin to the final flip.
Shop the ranges →Our ranges
Find your envy
Seven signature ranges, each formulated for a different kind of gorgeous.
01 — 07
Pure Rose
Moisture & repair with a refreshing rose scent.
Explore 4 products02 — 07
Kwik Silver
Brightens blonde, grey and bleached hair to a glorious silver.
Explore 5 products03 — 07
De-Frizz-It
Repels humidity. Smooth, silky, shining hair.
Explore 5 products04 — 07
Pure Length
Caffeine & biotin for stronger roots and faster growth.
Explore 3 products05 — 07
Treatments & Finish
Protein, gloss and leave-in rescue for over-processed hair.
Explore 5 products06 — 07
Lightening
High-performance bleach with intense protection.
Explore 3 products07 — 07
Purple Rain
Salon-size scented backbar essentials.
Explore 2 productsSalon favourites
The cult classics
Behind the chair
Made by a younger generation of hair professionals
Founded in 2009, Pure Envy set out to take the professional hair industry to the next level – manufacturing proudly South African products and importing hot new trends from all over the world.
Our story →- 2009
- Founded
- 27
- Professional products
- 7
- Signature ranges
- 100%
- Salon focused
Shop by need
What does your hair need?
- 01ShampooCleanse, tone and treat.
- 02Conditioners & MasksMoisture, protein and repair.
- 03Spa (Sulphate-Free)Gentle formulas for coloured and sensitive hair.
- 04Hair GrowthStronger roots, longer lengths.
- 05Styling AidsHold, shine and heat protection.
- 06StraighteningSeal, smooth and gloss.
- 07BleachLightening with built-in care.
Store locations